Best Practices for Using AGENTVIEW CRM’s Email Campaign Tool
Hey there, Agent! With AGENTVIEW, you’ve got a powerful tool to help you stay in touch with clients, share listings, and keep people updated on the market. To make sure your emails land in inboxes and not spam folders, here are some simple tips to help you create successful email campaigns.
1. Select Your Own Email Address for Authenticity
Use Your Own Email: When setting up a campaign in AGENTVIEW CRM, choose your own email address as the sender. This helps build trust, as clients are more likely to open emails from a familiar name.
Avoid Generic Addresses: Don’t use “no-reply” emails—they feel impersonal and can end up in spam. Using your real email gives clients a chance to reply directly to you with questions or feedback.
2. Write Clear, Friendly Subject Lines
Keep It Simple and Honest: Let the subject line tell them exactly what’s inside—like “Homes for Sale in [Your Area]” or “Your Monthly Market Update.” Avoid things that sound too salesy, like “Once-in-a-Lifetime Deal!” which can look like spam.
Sound Like Yourself: Imagine how you’d talk to a client in person and keep your subject line in the same tone. Clients appreciate when you’re real and down-to-earth.
3. Make Content Simple, Relevant, and Helpful
Keep It Friendly and to the Point: Write as if you’re chatting with a friend. Keep your message clear and include information that’s quick to read and easy to understand.
Provide Useful Information: Think about what’s most valuable to your clients. Market updates, listings, or buying tips are always good ideas. Helpful emails make clients look forward to hearing from you.
Don’t Worry About the Unsubscribe Button: AGENTVIEW automatically includes an unsubscribe link in every email, so you’re covered! This gives clients control and builds their trust in you.
4. Send Only to People Who Want to Hear from You
Avoid Using Purchased Lists: Never send campaigns to purchased or rented lists. These people don’t know you, which means they’re more likely to ignore the email or mark it as spam.
Email Warm Contacts: Focus on past clients or leads who’ve shown interest in the past. When people already know you, they’re more likely to open your emails and engage with your content.
5. Respect the 500 Emails-a-Day Limit
Daily Limit: AGENTVIEW CRM allows a maximum of 500 emails per day across all campaigns. This limit protects your email reputation and keeps your messages from ending up in spam.
Spread Out Your Sends: If you have more than 500 contacts, try spreading out your campaign over a few days. This improves your chances of landing in inboxes instead of spam.
6. Remember, You’re a Guest in Their Inbox
Be Respectful of Their Space: Each email is like a visit to your client’s inbox, so make it count. Avoid sending too many emails and always provide something helpful or interesting.
Quality Over Quantity: Focus on making each email valuable rather than sending too many. Clients will appreciate receiving emails that are thoughtful and relevant, rather than just frequent.
By following these best practices, your emails are more likely to reach clients, get opened, and help you build stronger connections with them. Here’s to making those client relationships stronger and growing your business!