Your real estate website should be more than an online business card.

It should help potential clients learn who you are, understand the markets you serve, explore real estate, and take the next step toward working with you.

The AGENTVIEW Agent Website Builder was created to give real estate professionals a website that works as part of their business—not as a completely separate tool that has to be managed somewhere else.

Because your website is built directly into AGENTVIEW, you can manage your online presence from the same platform you already use to manage contacts, follow-ups, transactions, marketing, and client relationships.

Your Website Is Often the First Impression

Before contacting an agent, many buyers and sellers will look them up online.

Your website gives you an opportunity to control what they see.

Instead of relying entirely on a brokerage profile, social media page, or third-party real estate portal, your Agent Website gives you a place to present:

• Your professional brand
• Your experience and background
• The areas and communities you serve
• Client testimonials
• Helpful real estate resources
• Property-search tools
• Your contact information
• Clear ways for prospective clients to connect with you

The goal is to give visitors a better understanding of who you are and why they should work with you.

Built Around Your Real Estate Business

Many website platforms are designed as standalone products.

That often means an agent has one system for their website, another for their CRM, another for property search, another for email marketing, and additional tools for follow-up.

The AGENTVIEW Agent Website was designed differently.

It is part of the same AGENTVIEW environment where you manage your real estate business.

This means your website can become another part of your overall workflow instead of another disconnected service you need to maintain.

Create a Website That Represents You

The Agent Website Builder allows you to customize your website so it reflects your own real estate brand.

You can personalize areas such as:

• Website design and style
• Colors and fonts
• Homepage messaging
• Images and visual content
• Your biography and professional story
• Testimonials
• Property-search experience
• Resources for buyers and sellers

Your website can continue evolving as your business evolves.

You are not locked into the website you originally create. You can return to the builder whenever you need to update your branding, change your messaging, add new testimonials, or improve your website.

Give Prospective Clients a Place to Learn About You

Real estate is a relationship business.

A prospective client may not be ready to call you the first time they come across your name.

Your Agent Website gives them a place to learn more about you before making that decision.

A visitor can explore your website, read about your experience, view testimonials, access resources, search for properties, and become more familiar with your business.

That gives you an opportunity to build credibility before the first conversation ever takes place.

Give Buyers a Better Property-Search Experience

Property search can also play an important role in keeping prospective buyers connected to you.

Depending on your Agent Website plan, you can provide visitors with access to property-search resources directly from your website.

Agent Website Pro expands this experience with integrated IDX property search, allowing buyers to search live MLS listings directly through your Agent Website.

Instead of immediately sending a prospective buyer to a large third-party portal, your website can become the place where that buyer begins and continues their home search.

Turn Website Visitors Into Real Opportunities

This is where Agent Website Pro goes beyond simply providing a website.

With Pro, the website can become connected to your AGENTVIEW CRM.

Visitors can create accounts and interact with properties while AGENTVIEW helps bring that activity back into your business.

Depending on the available features and MLS connection, this can include:

• Website visitor registrations
• Saved properties
• Saved searches
• Property alerts
• Property interests
• Website-generated CRM contacts
• Buyer activity information
• Follow-up opportunities

Instead of knowing only that someone visited your website, you can begin understanding who the visitor is and what they may be interested in.

From Website Activity to Follow-Up

Generating a lead is only useful if you know what to do with it.

Because Agent Website Pro connects with AGENTVIEW, website activity can become part of your normal follow-up workflow.

For example, a prospective buyer may:

1. Visit your Agent Website.
2. Search for homes.
3. Create a visitor account.
4. Save properties or searches.
5. Become a contact inside your AGENTVIEW CRM.
6. Generate information that can help you understand their interests.
7. Create new opportunities for meaningful follow-up.

AGENTVIEW features such as TouchBase Recommendations can then help surface follow-up opportunities based on activity occurring throughout the platform.

This creates a more connected journey from:

Website Visitor → Lead → Contact → Follow-Up → Client

Basic and Pro Use the Same Website Builder

AGENTVIEW provides one Website Builder experience.

Both Basic and Agent Website Pro users build and manage their websites from the same interface.

Basic accounts have access to the core website-building tools, while Pro accounts unlock additional capabilities.

You may therefore see certain options inside the builder that are disabled or identified as Pro features.

This is intentional.

It allows you to see what additional functionality is available without requiring you to learn or rebuild your website if you decide to upgrade later.

Your Website Can Grow With Your Business

You do not need to build the perfect website on your first day.

Start with the information that matters most:

• Who you are
• The clients you serve
• Your market
• Your contact information
• Your professional message

Then continue improving the website as your business grows.

Add testimonials. Improve your homepage. Add resources. Refine your branding. Expand your property-search experience.

If you later upgrade from Basic to Agent Website Pro, your existing website remains in place. The upgrade unlocks additional functionality rather than requiring you to start over.

The Goal of Your Agent Website

The goal is not simply to give you another website.

The goal is to give you an online presence that supports the rest of your real estate business.

Your Agent Website can help you:

• Establish a professional online presence
• Build credibility with prospective clients
• Strengthen your personal brand
• Give buyers and sellers useful resources
• Provide property-search options
• Capture new opportunities
• Keep website leads connected to your CRM
• Better understand prospective buyer interests
• Create more opportunities for follow-up

Your website becomes another part of the system you use to build and maintain client relationships.

Getting Started

Once you understand the purpose of your Agent Website, the next step is learning how to build it.

The following support articles will walk you through the Website Builder one section at a time, including:

• Getting Started with the Agent Website Builder
• Choosing and Customizing Your Website Design
• Customizing Your Homepage
• Managing Your About Section
• Adding and Managing Testimonials
• Setting Up Property Search
• Understanding Agent Website Basic and Pro
• Previewing and Publishing Your Website
• Understanding Agent Website Pro and Integrated IDX