Social Scheduler Overview
Training Resource • AGENTVIEW Support
Social Scheduler Overview
The AGENTVIEW Social Scheduler allows you to create, schedule, and publish social media content directly to your connected Facebook and Instagram accounts — all from inside AGENTVIEW.
Instead of manually posting content every day or switching between multiple social media apps, the scheduler gives you a centralized place to manage your marketing calendar, organize your content, and maintain a more consistent online presence.
The scheduler was designed specifically for real estate professionals and works alongside your CRM, helping connect your social media marketing and lead follow-up process inside one platform.
What You Can Use the Scheduler For
The Social Media Scheduler can be used to create and schedule a variety of real estate marketing content, including:
• New Listing Announcements
• Open House Promotions
• Market Updates
• Buyer and Seller Tips
• Just Listed / Just Sold Posts
• Real Estate Videos and Reels
• Team Branding Content
• General Real Estate Marketing Campaigns
The scheduler helps agents prepare content ahead of time and maintain a more consistent social media presence without needing to manually publish posts every day.
Supported Platforms
The AGENTVIEW Social Media Scheduler currently supports:
• Facebook Pages
• Instagram Business Accounts
Important: Instagram personal accounts are not supported through Meta’s publishing system. Your Instagram account must first be converted into a Business or Creator account and connected to a Facebook Page before it can be used with AGENTVIEW.
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Supported Media Types
The scheduler currently supports the following post types:
• Image Posts
• Video Posts
• Instagram Reels
• Text + Media Posts
This allows you to create multiple types of real estate marketing content directly from inside AGENTVIEW.
Important Instagram Requirement:
Instagram requires all published posts to contain an image or video attachment. Meta does not allow third-party platforms to publish text-only Instagram posts.
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How the Scheduler Works
The scheduler connects securely to your Facebook and Instagram accounts using Meta’s official APIs.
Once connected, you can:
• Create a social media post
• Write a caption
• Add emojis and marketing text
• Upload images or videos
• Select Facebook and/or Instagram
• Choose a future date and time
• Save the scheduled post
At the scheduled time, AGENTVIEW automatically publishes the content to your connected social media accounts.
This allows you to prepare content in advance and maintain a more organized and consistent posting schedule.
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Social Media Calendar
The scheduler includes a built-in calendar that visually displays your upcoming social media content.
Inside the calendar, you can:
• View scheduled posts
• Edit upcoming posts
• Delete scheduled posts
• Monitor publishing activity
• Keep your marketing schedule organized
Posts inside the calendar may display different statuses such as:
• Scheduled
• Published
• Failed
This helps you quickly identify which posts are pending, completed, or may require attention.
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Built-In Lead Capture Integration
One of the most powerful features of the AGENTVIEW Social Media Scheduler is its built-in CRM lead capture integration.
When a social media post is published, AGENTVIEW can automatically append a lead capture link directly into the post caption.
When a lead clicks the link, they are directed to a lead capture page where they can submit their contact information.
Once submitted:
• A new contact is automatically created inside your CRM
• The lead is assigned directly to your account
• The lead can immediately be followed up with using AGENTVIEW tools
This creates a direct connection between your social media marketing and your CRM follow-up workflow.
Instead of simply posting content online, the scheduler helps turn social media activity into actual lead generation opportunities.
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Best Posting Practices
To maintain healthy social media activity and reliable publishing performance, we recommend following these best practices:
• Space your scheduled posts naturally throughout the day
• Avoid posting repetitive content excessively
• Use high-quality images and videos whenever possible
• Keep your captions clear and professional
• Avoid excessive hashtags or spam-like wording
• Use clear calls-to-action when promoting listings or services
• Keep branding consistent across your social media accounts
Following these guidelines helps maintain reliable publishing performance and creates a more professional experience for your audience.
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Things to Keep in Mind
• Social media connections are managed through Meta
• If your Facebook or Instagram session expires, you may need to reconnect your account
• Video uploads may take longer to process depending on file size
• Unsupported media formats may fail to publish
• Scheduled posts can be edited or deleted before they are published
The AGENTVIEW Social Media Scheduler is designed to simplify social media marketing while helping agents stay organized, consistent, and connected with their leads directly through the AGENTVIEW CRM platform.